The concept is simple. Swap attendees bring a bag of clothing, shoes, jewelry, accessories, etc. Both men and women are welcome to attend! Using the complimentary swag bags provided by SWAPmaine, attendees leave with a slew of new-to-them goodies. All proceeds and leftover clothing and accessories are donated to Goodwill Industries of Northern New England.
SWAPmaine was organized by a group of Portland bloggers who knew a city-wide swap was in dire need. The organizers behind the swap are Alexandra Munier (Broke207), Laura Serino (Fore Front Fashion), Ashley Jordan (Sweet William), Laura Duplissis (sweeter salt), and Kate Sullivan Jones (Sweet Disorder). With the support of Goodwill of Northern New England the swap has become a reality. Goodwill isn’t just a sponsor, they’re also the recipient of all the proceeds and leftover donations.